Case Study

Printing Equipment Giant Achieves Record-Breaking 110% Increase in Conversions.

The Result


Increase in Conversion Rates


Lower Bounce Rates




Primera Technology, Inc., a specialized printing equipment manufacturer based in Plymouth, Minnesota, is at the forefront of the industry. Their diverse portfolio of innovative printing solutions includes the Bravo-Series CD/DVD/BD Disc Publishers, LX-Series Color Label Printers, AP-Series Label Applicators, Signature Slide, Cassette Printers, Edible Ink Printer, and more.

The Challenge

The conversion optimization team analyzed the Primera website and identified several key challenges in the customer journey. The website had poor navigation, limited search engine capabilities, and lacked mobile responsiveness. The team also noted that the website lacked user-friendly features to accelerate customer journeys, resulting in poor KPIs. It is imperative for eCommerce websites to adopt responsive designs and mobile commerce strategies to cater to the growing number of mobile users. By addressing these challenges, we helped Primera improve its customer journey and enhance conversion rates.


After implementing a series of conversion optimization steps, Primera’s website conversion rate improved in successive iterations. The team redesigned the header, placing a more powerful and visually appealing version with well-structured, three-layered tabs and navigation elements. They also created a prominent, dynamic search bar with intelligent autocomplete suggestions, direct category, and page navigation features. Additionally, they adopted a fully responsive and device-agnostic design, streamlined product discovery, and navigation. These efforts enhanced the overall customer experience and resulted in an impressive improvement in conversion KPIs.

What our Customer Says

Thanks to the conversion optimization solutions implemented by the CRO specialists at Primera, our website saw remarkable improvements in various key metrics. Our bounce rates decreased, page value increased, and average session duration improved significantly. The number of searches almost tripled, and the average conversion rate doubled. We are extremely satisfied with the results and highly recommend Roundclicks CRO services.

Results Obtained

Primera’s website showed significant improvements after implementing conversion optimization steps. Bounce rates decreased from 79.63% to 28.47%, while page value increased from $16.97K to $26.13K. The average session duration also increased from 1.93 mins to 3.53 mins. The number of searches improved drastically, almost tripling in number. Additionally, the average conversion rate increased from 1.50% to 3.1%, unlocking a new $15M revenue milestone.